Tokushima International Consumer’s Forum 2023

Thanks to the progress of our digital world, we have immediate access to information from all corners of the globe with just a tap of our fingertips, disregarding language barriers and national borders. However, convenience has a downside: online platforms are filled with fake reviews and dark patterns. Consumers are overwhelmed with information and often unknowingly give away their personal data while being influenced without their knowledge.

What dangers do consumers face in this rapidly advancing digital society? How can consumers protect themselves while still enjoying the convenience of the digital society? What role do consumers play in this new age?

To answer these questions, consumer leaders and next-generation leaders from around the world gather in Tokushima, which is leading Japan in consumer policy together with the Strategic Headquarters for Frontiers of Consumer Policy of the Consumer Affairs Agency (CAA). Now, from Tokushima to the world, we propose a new way of consumerism in the digital age. Our hope is that the conversations sparked at this forum will lead to the development of international consumer policy and encourage meaningful behavior changes that support a sustainable future for all.