The Tokushima Prefectural Government has been carrying out various initiatives to facilitate
the process of building a sustainable society from a global perspective in cooperation with
the Consumer Affairs Agency.
For example, the Government co-hosted Japan’s first G20 International Conference on Consumer Policy with the Consumer Affairs Agency, which was held in Tokushima Prefecture in September 2019, and, since July 2020, has been promoting pioneering projects together with the Consumer Affairs Agency’s Strategic Headquarters for Frontiers of Consumer Policy, which was set up in the Government’s building as a national hub for policy development and international operations in consumer administration and education.
Held on the theme, “New Consumer Problems and Road Map to Solutions to Prepare for a Post-Covid-19 Digital Society,” the Tokushima International Consumer’s Forum 2021 will invite leading experts in ethical consumption from various countries to offer opinions and recommendations relating to the theme, and organize sessions for participants from ASEAN countries that are important partners of Tokushima Prefecture and Japan, not only for economic collaboration and interpersonal exchanges, but also for the development of healthy consumer markets. In doing so, the Forum hopes to create a new cooperative network and new value.
We hope that the forthcoming Forum will facilitate meaningful, forward-looking discussions to contribute to international consumer policies, and help to improve people’s lives as consumers all around the world.