The Tokushima International Consumer’s Forum 2022

Tokushima Prefecture has so far held Japan’s first “G20 International Conference on Consumer Policy” in September 2019 in collaboration with the Consumer Affairs Agency (CAA). Since July 2020, Tokushima Prefecture has also been pioneering projects together with the CAA’s Strategic Headquarters for Frontiers of Consumer Policy, which was established within the prefectural government as a national hub for policy development and international operations in consumer administration and education. The prefectural government has done its utmost to develop the legacy inherited from the international conference to make Tokushima an international center for consumer policy.

The forum, which will be held on Oct. 25, 2022, will have leading experts from various countries offer opinions and recommendations that promote “ethical consumption” and “sustainable fashion” --from “awareness” to “practices,”-- in order to achieve the SDGs by 2030 and carbon neutrality goal by 2050. We will also have participants from the younger generation from within the prefecture and from overseas to join us as we continue connecting our efforts into the future.

We hope that the forthcoming forum will facilitate meaningful discussions leading to the progress of international consumer policy and consumer behavior toward a sustainable society for everyone around the world.