In Tokushima, we try to utilize hunted animals and activate local business,
so we name our gibier meat/products “AWA GIBIER(阿波地美栄)” in the hope that the gibier business brings beautiful prosperity to the land (地 means land, 美 means beautiful, and 栄 means prosperity).
We promote gibier cuisine as well as its consumption.
AWA GIBIER is one of the local ingredients grown in rich nature of Tokushima.
Once you experience its taste of nature, you can tell the difference from the meat of the farm-raised animals. Also, AWA GIBIER is securely processed under the measurement of guideline determined by Tokushima prefecture.