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the whole of ”Nishi-Awa” Introduction

Nishi-Awa is located at the center of Shikoku, and comprises four administrative areas: Mima, Miyoshi, Tsurugi, and Higashimiyoshi.

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Nishi-Awa is an area that has received three different certifications, otherwise unprecedented in Japan .

Charm of Nishi-Awa,”Tourism Zone”

The first is the certification of “Tourism Zone”, which is an area recognized by the Japan Tourism Agency that promotes the creation of a highly competitive international tourism area.

click on the image to access the website(外部サイト,別ウィンドウで開く)

Charm of Nishi-Awa,”Rich Food Culture”

The second certification is the “Food and Agriculture Scenic Area (Savor Japan)”, which is an area recognized by the Ministry of Agriculture, Forestry and Fisheries that primarily focuses on inbound tourism by promoting tourism sites that have a combination of beautiful nature, rich history, etc. and that are focused on agriculture, forestry and fishery industries.

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Charm of Nishi-Awa,”GIATH”

The final certification is that of “Globally Important Agricultural Heritage System (GIAHS).” The United Nations Food and Agriculture Organization (FAO) recognized the “Nishi Awa slope farming system” as a globally important agricultural heritage system.

click on the image to access the website(外部サイト,別ウィンドウで開く)

Charm of Nishi-Awa,”ideal Workation environment”

While taking advantage of our strengths, we are working on attracting overseas visitors to Nishi-Awa with our unique “workation(work and vacation).”

click on the image to access the website(外部サイト,別ウィンドウで開く)
click on the image to access Japanese website(外部サイト,別ウィンドウで開く)

Charm of Nishi-Awa,”Crafts”

Furthermore, traditional arts and crafts produced by the delicate and prominent technique attracts many tourists.

Knives for cutting,
plants for making dye,
and raw bamboo.

In Nishi-Awa, Japan, craftsmen are striving to produce crafts by utilizing traditional methods. Take a glimpse at these carefully made pieces.

click on the image to access the website(外部サイト,別ウィンドウで開く)

Promotion Plan for Nishi-Awa

In December 2019, we formulated a new comprehensive four-year plan called ”Promotion Plan for Western Tokushima” which covers the period from FY2019 through FY2022. Simplified versions of this plan have been prepared in English and Chinese are available at information corners in the Tokushima Prefectural Government office in Mima-city.

We plan to further work on revitalizing Nishi-Awa.
We challenge everyone to come and live in Nishi-Awa and make their dreams come true!

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